Meet the Visionary Behind Your Treasures
Daniel Siroan— Expert Jeweller & CEO, Serli & Siroan
Thirty years of experience has given Daniel Siroan an unmatched ability to combine traditional jewellery-making techniques with modern design concepts. Daniel started his journey at fifteen by learning the fine jewellery creation process through becoming an apprentice in his family business.
As a leading expert in both engagement and wedding rings today, Daniel provides contemporary interpretations of classic designs. His philosophy is refreshingly straightforward: Consistent honesty coupled with outstanding service. This enables him to establish relationships based on trust.
Daniel sets himself apart through his meticulous focus on details while maintaining strict dedication to delivering excellent customer service. Each piece he creates moves beyond jewellery status to become a tangible representation of momentous life events.
Serli & Siroan continues to preserve its heritage while innovating thanks to Daniel’s leadership, and each customer is provided with complete perfection.
Three Generations of Excellence
The origin of Serli & Siroan can be traced back to the mid-1970s when Jacob and Denchali Siroan founded their very first boutique within downtown Toronto. Entrusted with modest beginnings at its foundation, the enterprise developed to become an esteemed fine jewellery operation in the city.
Our family business has maintained its name and reputation for excellent craftsmanship and high-quality standards across three family generations. Our values remained consistent as we have advanced through time. Each handmade piece maintains traditional handwork principles while embracing classic manufacturing standards.
Under family ownership, we’ve grown beyond Toronto to serve loyal clients across all Canadian provinces and numerous U.S. states. Yet, we’ve intentionally remained a single, distinctive boutique, allowing us to maintain our personalized approach and uncompromising standards.
Master artisans in our workshop create every masterpiece from premium platinum, yellow gold, and white gold materials. Your investment in a Serli & Siroan item brings you into a centuries-long tradition of jewellery perfection. Your choice makes you part of a never-ending tradition that promotes excellence across multiple generations.
The Serli & Siroan Commitment
Every piece we create is handcrafted with extraordinary care, designed to be cherished for generations. We promise transparency, exceptional craftsmanship, and a jewellery experience as unique as you are.
What Our Client Say About Us
