Fine Jewelry Store, Toronto.  Since 1979.

SELECTION

​Over 1,000 carats of diamond and gemstone jewelry in one location.

 

With comfort and convenience you can make your selection from our inventory online or visit our store. Serli & Siroan displays one of the largest selection of exclusive fine diamond and gemstone jewelry in Canada.

VALUE

Our large purchasing power and well controlled operating costs provide exceptional value. By operating and managing a single flagship store we can run a low operating expense ratio that we pass on too you in savings. Our expense to revenue ratio is 20%. Well below the industry average of 45%. That in turn generates a savings of 25% on a item compared at another store.

 

Diamonds and gemstones offered at Serli & Siroan must pass strict grading criteria.

SERVICE

Lifetime care of Serli & Siroan jewelry is offered to ensure enjoyment for future generations.

 

We believe the best customer is the result of providing the best possible experience.