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Author: Daniel Siroan

With an expertise spanning over three decades, Daniel Siroan brings fresh, practical insights for the younger generation. He joined his family business at the age of 15, and over the years, he has emerged as an expert jeweller for Wedding and Engagement rings. Through his experienced lens, Daniel emphasizes the importance of building trust by being consistent and honest and providing exceptional customer service. Daniel has a keen eye for detail in retailing and has earned this deep industry knowledge through hands-on experience. The success of Serli & Siroan today is linked to Daniel’s adaptability and insights into modern marketing and budgeting practices. He has nurtured some unbreakable habits and a commitment to deliver customers their exact requirements. Daniel's approach is balanced by tradition and innovation, ensuring a memorable customer experience. Every interaction with customers highlights his dedication to providing happiness by creating stunning, unique jewelry pieces.